A UBS survey cited by Yahoo Finance shows digital ad spending is down nearly 50%, national TV nearly 40%, and print nearly 20%. “For the first time in history, you’re probably going to have the highest point of media usage in the history of the United States and the lowest point of advertising in the U.S.,” former AOL CEO Tim Armstrong told The Information.
Source: “A Darwinian Moment”: The Coronavirus Is Blowing Up the Media Landscape