Emerging companies are developing ways to connect artists and their fans, including compressing avatars of stars into tiny packages that devotees can include in their own social media posts. In other words, avatars are working harder than ever, and perhaps setting a blueprint for how the pop stars of the future will handle the work of fame, outsourcing some of the labor to digital look-alikes.
Source: Will Pop Music of the Future Rely on Actual Musicians, or Avatars?