Twitch launches rights-cleared music via deals with indie distributors and labels

September 30, 2020By rightstech

Twitch announced today (September 30), that its been developing a new creator tool for the past year called Soundtrack by Twitch, offering rights-cleared music for livestreams via partnerships with a number of labels and distributors.

Source: Twitch, still unlicensed by majors, launches rights-cleared music via deals with indie distributors and labels

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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