COVID-19 streaming surge puts U.S. on ‘verge of habit change’

The coronavirus pandemic has led to a video streaming surge and cord cutting acceleration that could affect long-lasting change in consumer viewership behavior. Rob Holmes, vice president of programming at Roku, said consumers were already looking for more value in video products before the virus and that current economic uncertainties and other factors have now heightened that demand.

Source: COVID-19 streaming surge puts U.S. on ‘verge of habit change’

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