Italy’s Mediaset is having a busy virtual MipTV with interest surging for its religious titles while also scoring sales with fresher shows. Working via video meetings from her home in Milan, which has been hard hit by the pandemic, sales manager Claudia Marra is seeing a burst of demand, especially from Poland and Spain, for the company’s Catholicism-themed library shows.
Source: Mediaset Distribution Seals Deals During Virtual MipTV (EXCLUSIVE)