Olympics Deferral Plucks Feathers From NBCUniversal’s Peacock

The postponement means NBCU won’t have the Olympics to help it market its Peacock service this summer, and this is a big blow for a new service that would have benefitted from reaching an audience as big as the Olympics’. In January 2020, Comcast described the Tokyo Olympics as a “massive promotional opportunity.”

Source: Olympics Deferral Plucks Feathers From NBCUniversal’s Peacock

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