There are more than 550 million paying music subscribers worldwide, according to estimates from MIDIA Research. Of that, Spotify claims 182 million, according to the company’s latest disclosures. But how many more paying subscribers are out there? According to Hipgnosis Songs founder and CEO Merck Mercuriadis, more than 1.5 billion people have yet to initiate paid music streaming accounts.
Source: Music Streaming Isn’t Plateauing One Bit, According to Hipgnosis CEO