According to initial sales reports to Nielsen Music, the collected songs performed during the halftime show (which aired live on Fox TV in the U.S.) garnered a 1,013% sales increase in the U.S. on Feb. 2, the day of the big game. In total, the tunes sold 16,000 digital downloads on Sunday, up from a little more than 1,000 sold on Saturday, Feb. 1.
Source: Jennifer Lopez & Shakira’s Super Bowl Halftime Show Yields Big Sales Gains