Synchs, Artist Cameos Help Super Bowl Music Market Finish Strong

Among the spots that premiered during or hours prior to the game, Jeep’s “Groundhog Day”-themed spot starring Bill Murray featured Warner Music’s “I Got You Babe” in a starring role, as had the movie, while Verizon premiered a teaser of a new Pearl Jam single,“River Cross,” in a subdued spot featuring voiceover from Harrison Ford. Perhaps most unexpectedly, rising rapper YBN Cordae shared screentime with Martin Scorsese and Jonah Hill in Coke’s 60-second spot for Coca-Cola Energy, which also featured Cordae’s song “RNP.”

Source: Songs for Screens: Synchs, Artist Cameos Help Super Bowl Music Market Finish Strong

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