Comcast working with Charter, Viacom to roll out blockchain-based ad platform

Blockgraph is being positioned as an “identity layer” for the TV industry by providing a secure platform for sharing information without disclosing identifiable user data to third parties. Comcast division Freewheel has been developing the software to improve planning, targeting, execution and measurement across screens for TV advertising and marketing.

Source: Comcast working with Charter, Viacom to roll out blockchain-based ad platform

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