YouTube, Netflix surge in ranking of most valuable media brands

Google’s video-sharing platform YouTube and streaming video giant Netflix surged to the No. 2 and 3 spots in a ranking of the world’s most valuable media brands behind Disney. YouTube’s brand value jumped 46% to $37.9 billion, while Netflix’s value more than doubled to $21.2 billion, compared with Disney’s 40% gain to $45.8 billion this year from 2018, per an announcement that Brand Finance shared with Marketing Dive.

Source: YouTube, Netflix surge in ranking of most valuable media brands

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