NCTA Pitches ‘Ditch the Box’ Set-Top Proposal 

The National Cable & Telecommunications Association and other parties opposed to the FCC’s “unlock the box” set-top proposal are pitching a compromise “ditch the box” (#ditchthebox) alternative they say “combines enforceable obligations and open standards, which are centerpieces of the FCC’s Notice of Proposed Rulemaking, with the market-driven apps solutions preferred by critics of the FCC’s proposed mandate.”

They said after talks with ISPS about how to achieve the FCC end of a competitive market, they hit on an alternative based on enforcing an industry-wide commitment–“binding, enforceable obligations” to “develop and deploy video ‘apps’ that all large MVPDs would build to open HTML5 web standards,” which they say would benefit consumers and commercial rights.

Source: NCTA Pitches ‘Ditch the Box’ Set-Top Proposal | Multichannel

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