Universal Music Group is ‘Out of Contract’ with YouTube – Sources

money-protest-power-fist-biz-2015-billboard-650Universal Music Group is locked in a chilly negotiation period with YouTube, as the major’s long-running licensing deal with Google’s platform switches to a rolling deal.

MBW understands that UMG’s licensing agreement with YouTube expired earlier this year, and currently seems a fair way off being re-signed. UMG has now been rolling on a month-to-month contract with YouTube for most of 2016, and is believed to have put together both an ‘on YouTube’ strategy and an ‘off YouTube’ strategy – the latter very much an ‘in case of emergency’ fallback. (And not a bad negotiating tool, of course.)

Both Sony and Warner’s deals with YouTube are also due to end in the coming months, MBW understands.

Source: Music Business Worldwide

Post a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.