Commerce Department

Developing the Digital Marketplace for Copyrighted Works

The RightsTech Project served as an adviser to the U.S. Patent & Trademark Office on the program for its January 25th public meeting on Developing the Digital Marketplace for Copyrighted Works. Transcripts and video of the sessions are now available.

Video 1 includes the keynote presentation by Bill Rosenblatt of Giant Steps Media and the Panel Session 1, on creating globally unique identifiers for copyrighted works, moderated by Evan Sandhaus, Executive Director, Knowledge and Metadata Management at The New York Times

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Video 2 includes Panel Session 2, on the role of registries in commerce, moderated by Jim Griffin, Managing Director of Hazen, LLC, and presentations by and the U.K. Copyright Hub Foundation.

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Video 3 includes Panel Session 3 on licensing and monetization, moderated by Vickie Nauman, Founder of CrossBorder Works, and Panel Session 4, on global perspectives, moderated by Paul Sweeting, Co-founder of the RightsTech Project, along with closing remarks by John Morris, Assistant Administrator and Director of Internet Policy at the National Telecommunications Infrastructure Administration.

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The full transcript of the event is available here. The agenda and speaker bios are available here.


Introducing the RightsTech Project

Copyright and technology have long been intimates. The first modern copyright law, the Statute of Anne in 1709, which invested authors for the first time with rights in their own creations, emerged out of a long struggle over regulating the use of the printing press, that technological marvel of the Renaissance. Before Gutenberg, poets and philosophers could earn renown for their work but rarely material reward. It took the technology of movable type to give rise to Droit d’Auteur.

set_typeBut like a lot of long-term relationships, it’s complicated. In the 300 years since the Statute of Anne, advances in the technology of communication have vastly increased the value of authors’ rights by creating new markets for their works while at the same time challenging their legal and statutory foundations, forcing courts and legislators to make repeated adjustments to the rules of engagement.

Today, as Moore’s Law unravels the world set in place by movable type the need to reconcile rights and technology is more urgent than ever. Fortunately, just as the commercial logic of Gutenberg’s invention eventually yielded the legal concept of authorship, so, too, the algorithmic methods of digital networks could hold the key to giving renewed commercial substance to the insubstantial bits of logical data that today we call intellectual property.

Or so we at the RightsTech Project believe, which is why we’re rolling out this new, revamped website.

Why ‘Project’?

Machine-to-machine communication requires machine-readable inputs. Making even complex works of authorship machine-readable today is a routine matter, thanks to low-cost encoders and standardized formats and communications protocols. Information about that authorship however — who created it, when and where was it created, who owns it, what rights in it are they asserting, how can it be licensed for use — all-too often remains housed in non-machine readable catalogs and contracts, or gets stripped out in the hand-off,  if it was reliably recorded at all.

The problem isn’t simply a matter of missing metadata, although that’s certainly a big part of it. The problem is that the transfer of bits from machine to machine represents a transfer of value, especially when those bits refer to works of authorship. But without machine-readable means to recognize, account for, and remunerate that transfer of value the chain of interest from user back to author is broken.

Fortunately, a growing number of entrepreneurs, technology developers, and creators themselves have lately turned their attention to devising those machine readable means. Some are already in the marketplace, others still on the drawing board. But the great project of restoring and preserving the chain of value in machine-to-machine communication is now well underway.

We here at the RightsTech Project hope to provide a platform to chronicle, discuss, and advance those efforts. In addition to enhanced news coverage and analysis of rights-tech developments on this website, we will in coming weeks unveil a members-only forum where issues related to rights, technology, digital contracts and the law, registries, metadata, interoperability, and more can be discussed and debated. We will also be rolling out a full calendar of events for 2017, beginning with a full track of RightsTech panels and presentations at Digital Entertainment World in February.

We’ve also opened a dialog with policymakers in the U.S. as they wrestle with possible adjustments to copyright law. The RightsTech Project will be participating in a public meeting in Washington, DC, on December 9th hosted by the U.S. Department of Commerce on Developing the Digital Marketplace for Copyrighted Works. All RightsTech readers and supporting partners are invited to attend the free conference.

So please join us on the journey. Check back here often, sign up for our weekly newsletter to stay abreast of all the RightsTech news and analysis, send us your comments, suggestions, and thoughts as we embark on this next phase of the RightsTech Project.


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