After Barack Obama posted his annual Summer Playlist on Saturday, Aug. 24, all 44 songs surged in sales, while nearly every song gained in streams, according to Nielsen Music, in the week ending Aug. 29 in the U.S. Terence Trent D’Arby’s cover of ‘Who’s Loving You’ saw the biggest percentage increase in streams.
Source: All 44 Songs From Barack Obama’s ‘Summer Playlist’ Increased in Sales Or Streams After Post





In the past six years alone, there have been tremendous advancements made in the world of real-time analytics to make sense of the proliferation of streaming and financial data. What exists today is an opportunity to use this information to mitigate a content owner or content producer’s resources in real-time to elongate the runway and increase the chances of breaking a hit through the noise.
