UMG strikes global deal for The Beatles’ merch, licensing, and e-commerce

Universal Music Group has signed an exclusive, long-term global partnership with Apple Corps Ltd. covering merchandise, licensing, and e-commerce for The Beatles. The agreement was announced on Wednesday (August 19). It hands UMG worldwide physical and digital merchandise rights for the band and builds on Universal’s existing stewardship of The Beatles’ recorded music catalog.

Source: UMG strikes global deal for The Beatles’ merch, licensing, and e-commerce

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