US consumers are “more wary than willing” to engage with entertainment content created using generative AI, according to a new study from Luminate. That finding comes from AI & Media: Audience Attitudes, a report from Luminate Intelligence published on Friday (July 24). The report draws on Luminate’s US Entertainment 365 survey to assess consumers’ own use of generative AI applications, and how its use in creating songs, movies and TV shows affects their willingness to engage.
Source: US consumers are ‘more wary than willing’ to engage with AI in entertainment content