Streaming is accelerating how audiences discover and revisit nostalgic content, according to a new study from Vevo. Vevo‘s report finds that music videos trigger nostalgia more than any other music format. It also finds that 65% of Gen Z feel nostalgic for eras they were never alive to experience, something Vevo calls “borrowed nostalgia.”
Source: Streaming accelerates nostalgia-driven catalog discovery, says Vevo study