When unique creative additions are embedded into immersive experiences, it can sometimes be unclear when an experience ceases to be an exhibition and instead constitutes a new derivative audiovisual work. Some may argue that an immersive production should be characterized as a technologically enhanced form of exhibition because, although the format of the exhibition may have changed, the core substance of the audiovisual work remains the same.
Source: Franchise IP’s New Frontier: Legal Issues in the Rise of Immersive Entertainment