London-based The Mise En Scène Company has unveiled Human Provenance in Film, a no-cost AI disclosure standard for the film and TV industry, opening consultation at the Cannes Film Market and inviting participation from producers and distributors through to insurers, platforms, and exhibitors, with a deadline of Oct. 31. The standard is offered under a CC BY 4.0 open license – meaning any producer, distributor, or platform can adopt and adapt it freely without fee or permission, provided they credit the source.
Source: New AI Disclosure Standard for Film Launched at Cannes Film Market