Paramount is turning to artificial intelligence at one of the most consequential points in the filmmaking process: deciding what gets made. According to reporting in Bloomberg, the studio has begun testing AI-driven tools designed to assist with script evaluation and early-stage project analysis, as executives look for ways to manage rising costs and increasing uncertainty around audience demand. The tools are not being positioned as replacements for creative judgment.
Source: Paramount Tests AI Tools in Development as Cost Pressures Mount