Breaking news on Google Discover is making up almost all growth in search referrals for major US news publishers, according to new data. Organic search traffic to 64 publishers has dropped 42% since AI Overviews launched in 2024. The Google Search Console data was shared by Define Media Group, which manages SEO and audience development for major publishers in the US. Define said its clients received a combined average of 1.7 billion organic search clicks for the five quarters to Q1 2024.
Source: US publishers see traffic boost for breaking news from Google Discover