Lyor Cohen, YouTube‘s Global Head of Music, says the platform’s mission for the year ahead is to “help artists and songwriters harness the power of visual storytelling to build their global audiences and lifelong careers.” The exec made the comments in his first letter to music industry partners of 2026, outlining the platform’s strategic priorities for the year ahead. outlining the platform’s strategic priorities for the year ahead.
Source: Lyor Cohen letter addresses AI integration at YouTube