Throw a frog in a pot of boiling water and it will instantly jump out, terrified (and very hot). But put it in a pot of cool water and slowly increase the heat to boiling and it will stay there until it dies. Gruesome? Yes. But a useful analogy for the music industry? Also ‘yes.’ Crucially, the cultural costs were neither as visible nor impactful at the start, instead creeping up over time until suddenly they became the fault lines of today’s business.
