Swedish music streaming giant Spotify saw its user numbers peak last quarter, driven by its year-end “Wrapped” campaign, which rounds up stats and listening highlights for users and new features on its free tier. Spotify said the “Wrapped” campaign resulted in more than 300 million engaged users and 630 million shares on social media in 56 languages.
Source: Spotify hits a record 751M monthly users thanks to Wrapped, new free features | TechCrunch