Music streaming faces a dual crisis, according to SoundCloud CEO Eliah Seton – and it’s creating what he calls “a very ripe dynamic” for his platform. “Streaming is not enough for artists,” Seton says. “The vast majority of artists don’t earn a living wage. 80 million tracks making less than five bucks, 46 million tracks making nothing. Those numbers have only grown in a generative AI world.” But the problem extends beyond artist economics.
