Social platforms and the creator economy have been re-writing the rules of audience engagement for some time now. Together, they have accelerated the fragmentation of entertainment and made niche the new mainstream. However, the ability to tell stories is only one component of success. In fact, the most adept creators marry storytelling and data science together. This dual role has emerged as much out of necessity as it has because of the features social platforms offer.
Source: Why digital natives and data science are key to embracing the creator economy