For years, the narrative has been that movies, in contrast to TV series, were in decline. But there’s new data that paints a different picture. Streaming services are, in fact, relying more than ever on films to keep their growth engines humming. A Parrot Analytics analysis of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent.
