Google’s AI Overviews are reducing traffic to review content and buyers’ guides by up to 50%, according to an affiliate marketing specialist. Paul Cunliffe, who works with publishers on their affiliate channels, described the arrival of AI Overviews as a “real challenge at the moment in the affiliate space”. Publishers can earn affiliate revenue by linking to products and services, taking a commission when readers make a purchase by clicking through a link.
Source: Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’