Publishers welcome EU move to break up Google adtech monopoly

Publishers have welcome a ruling from the European Commission fining Google £2.5bn and ordering it to stop abusing its dominant position in the world of adtech. Daily Mail publisher DMGT is among those to have previously argued Google has been guilty of “punishing publishers that do not submit to its practices” by effectively rigging ad auctions. It filed an antitrust lawsuit against Google in the US in 2021.

Source: Publishers welcome EU move to break up Google adtech monopoly

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