To offer users a tidy AI summary instead of Google’s “10 blue links,” companies such as OpenAI and Anthropic have started sending out bots to retrieve and recap content in real time. According to data shared exclusively with The Washington Post, traffic from retrieval bots grew 49 percent in the first quarter of 2025 from the fourth quarter of 2024.
Source: ‘This is coming for everyone’: A new kind of AI bot takes over the web