Shutterstock reported full-year 2024 revenues of $935.3 million (up 7%), partly driven by the acquisition of Envato and $104 million in AI content licensing revenue—a figure projected to rise to $250 million by 2027. Meanwhile, Getty Images’ Creative revenue declined by 4.5% in 2024 despite overall corporate growth. This decline in core stock licensing, offset by growth in editorial and AI-related services, suggests an internal shift rather than expansion.
Source: The Silent Collapse: Generative AI’s Erosion of Photo Licensing Revenue – Kaptur