The payout is the result of a program introduced in 2025 that opened up new revenue streams to eligible hosts. But it is also an attempt to draw more creators (and their audiences) to Spotify, as the rise of video podcasting has driven many of them to YouTube. Video has come to dominate podcasting. More than half of Americans over the age of 12 have watched a video podcast — but primarily on YouTube, according to an Edison Research report from January.
Source: Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up