Global media consumption will fall 0.3% this year compared with 2024, which would be the first decline since 2009, research firm PQ Media predicts. “Also contributing to the media consumption decline in 2025 is expected deceleration in discretionary spending on media devices and content, as consumers worldwide tighten their overall budgets due to an expected rise in inflation and possible recession due to the tariff wars,” PQ Media CEO Patrick Quinn said.
Source: Global Media Consumption Will Decline This Year For First Time Since 2009 – Study