China’s vertical short drama boom took center stage on Hong Kong Filmart’s opening day, with a collection of the creatives driving the trend extolling the opportunities being offered in a market they predict will soon be worth around $14 billion annually. For the uninitiated, the phase “vertical short drama” refers to series shot with a vertical rather than horizontal orientation so they can more easily be viewed on smartphones.
Source: Filmart: How the China-Led “Vertical Film” Movement Wants to Upend the Way We See Cinema