The partnership with the ISNI International Agency (ISNI-IA) makes UMG an ‘ISNI registration agency,’ marking “the first of its kind for a major label,” ISNI-IA said Monday. An ISNI functions as a ‘digital passport’ for every contributor involved in the making of a piece of music, such as producers, writers, and other creative people. The system provides each creator with a specific identifier that enhances their visibility online.
Source: Universal Music adopts ISNI system, assigning ID numbers to songwriters and artists