For many news publishers around the world Google Discover is now their primary source of traffic. Research from NewzDash, a news performance monitoring tool, shows that on average Discover accounts for 55% of publishers’ total Google traffic. This is up from 41% in a previous study. Yet it’s a risky strategy to rely on Discover traffic. Several Googlers are on record saying sites shouldn’t rely on Discover.
Source: Publishers hooked on Google Discover traffic risk race to the bottom