AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. The site will start showing ads in the U.S. to start, and they’ll be formatted as “sponsored follow-up questions.” (E.g., “How can I use LinkedIn to enhance my job search?”) “Ad programs like this help us generate revenue to share with our publisher partners,” Perplexity wrote in a post on its blog.
