Startups need to understand (and respect) music and music’s value more, but equally copyright owners need to stop putting unnecessary obstacles. The startup world is predicated on the most terrifying failure rates. Even if they raise money, they are often handing over too much equity and will hand over even more to raise the next funding round; and if they need to license music, the deals are always in the labels’ and publishers’ favour and can be pulled when the short licensing terms expire.
Source: Merlin CEO Jeremy Sirota: “Licensing has always been too restrictive”