As streamers evolve their acquisition strategy in Europe, producers and broadcasters are finding new opportunities as well as challenges. “Back in 2020, 60% of the top 10 shows on Netflix were originals, and now, 60% of the top 10 shows are acquisitions, licensed in from AMC and others,” says Guy Bisson, executive director and co-founder of Ampere Analysis. The change reflects the “fundamental shift in attitudes towards licensing.”
