That estimate comes from a new report by U.K.-based research firm Ampere Analysis. The spending across the six companies — Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount Global — will reach a new high in 2024 and account for 51% of the total content spending landscape, up from 47% in 2020, according to Ampere.
Source: Six Biggest Companies to Spend Record $126 Billion on Content in 2024, up 9%, Led by Disney