With the growth of Netflix and other streamers, top creators are starting to feel the loss of the long-tail income from syndication runs and international licensing, which is now limited to streamers with global scope such as Netflix, Amazon Prime Video, Apple TV+, Max and Disney+. Despite eye-popping upfront fees paid to top creative talent, the loss of annuity-like income from successful TV shows and movies has hit Hollywood hard in the pocketbook.
Source: Netflix Chief Doubles Down on Streamer’s Dealmaking Terms and Limited Theatrical Release Strategy