Hipgnosis name and branding set to change to reflect new structure under Blackstone

MBW understands that Hipgnosis plans to reflect the unification of the management company and Hipgnosis’ two formerly separate portfolios (Hipgnosis Songs Fund and Hipgnosis Songs Assets) under a single, new name. Internal discussions on the matter are well underway, we’re told, with an announcement on a new name expected around the turn of the year. “The existing names no longer accurately reflects the structure of the business.”

Source: The elephant is leaving the building: Hipgnosis name and branding set to change to reflect new structure under Blackstone

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