Apple Rethinks Its Movie Strategy After a String of Misses

When Apple won a bidding war in 2021 for the rights to make the action comedy “Wolfs” with George Clooney and Brad Pitt, it did so in part because it promised the stars it would put the movie into a large number of movie theaters. But this month, just six weeks before the film was set to show up in thousands of theaters around the United States, Apple announced a significant change in plans.

Source: Apple Rethinks Its Movie Strategy After a String of Misses

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.