Reality has hit the AI hype machine. On Alphabet’s recent earnings call, CEO Sundar Pichai touted widespread adoption of Google Cloud’s generative AI solutions, but with a caveat—and a big one. “We are driving deeper progress on unlocking value, which I’m very bullish will happen. But these things take time.” The TL;DR? There’s a lot of generative AI tire-kicking, and not much adoption for serious applications that generate revenue.