Google Sandbox rollout could cost publishers 60% of online advertising revenue

Privacy Sandbox, Google’s upcoming replacement for third-party cookies, will reduce publishers’ revenue from programmatically-sold online ads by 60%, according to new research from advertising platform Criteo. Meanwhile, trade group the IAB Tech Lab has warned Sandbox would “throttle” smaller news publishers and restrict the media industry’s growth.

Source: Google Sandbox rollout could cost publishers 60% of online advertising revenue

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