The threat of deepfakes is growing as the AI tools to create them become widely accessible. There was a 245% increase in deepfakes worldwide from 2023 to 2024, an uptick spurred in part by coming election cycles, according to verification provider Sumsub. The trend, unsurprisingly, has been a windfall for companies marketing tools to defend against deepfakes and technologies used to produce them.
Source: Deepfake-detecting firm Pindrop lands $100M loan to grow its offerings