Given the podcast titles that typically top the charts, you might assume that true crime and chat shows are the most popular podcast genres in the world. However, according to MIDiA’s recent report, “Defining podcast taste: The universal appeal of music, news, and comedy”, these genres are actually some of the least popular globally. There is only one podcast genre for which global audiences indicate universal preference: music.
Source: The verdict is in: Music is podcasting’s biggest missed opportunity