How today’s artists find sustainable success in a turbulent music industry

Over the past decade, the music industry’s approach to talent discovery, marketing, and artist careers has become too data obsessed, near sighted, and damaging to the industry’s lifeblood. Artists are being sold short and, in turn, this has created a dysfunctional creative-commercial ecosystem.

Source: Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

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