Google’s new AI-generated search results will lead to a traffic drop but it won’t be a “dramatic downward dive” for news-focused publishers, SEO expert Barry Adams has predicted. Adams reassured publishing leaders at the WAN-IFRA World News Media Congress in Copenhagen on Wednesday that if they primarily produce news content, he believes they are “going to be okay”.
Source: Early signs show Google AI Overviews won’t mean ‘dramatic downward dive’ for news traffic